Oh my God, PETA.

That’s it. I’m breaking up with you. You’ve seen this coming for a while—too many Lettuce Ladies and not enough substance. The sea kittens were groovy, but it’ll take more than that to win me back. Lately, your track record has been abysmal. Euthanize the Vick dogs? Man, you had to eat that one. General wingnuttery? I’ve had all I can take. I admit I’ve found you a useful resource before, even tolerated the sexist bullshit (which is far from a rare occurrence), but now I’m done. Really and fucking truly. Take your return address labels and leave.

NO. That is NOT cool. That’s exactly the kind of sexist, sizeist, left-fucking-field idiocy that has alienated many compassionate, thinking people from your corner of the activism world. Do you think we’re not smart enough to respond to subtler campaigns? I’m not saying you should be all warm and fuzzy about it, because God knows I’m not, but there’s a line between shocking people into awareness and so crudely assaulting them that they dismiss you out of hand. That line’s pretty damn wide, and you marched right over it. The sad part is, you also marched over a whole lot of people who might have taken a closer look at animal rights and veganism had you only thought to temper your approach.